Gmail List Unsubscribe via Feedback Loop [RESOLVED]

Update: This is now live! 

Please offer the ability in BBIS to switch on/off a setting that supports Gmail's List-unsubscribe functionality (displayed as a prominent unsubscribe link next to the sender name in the inbox). This feature is supported via a a feedback loop between the recipient Mailbox Provider (Gmail) and Blackbaud email service. Feedback loops are already supported in the BBIS architecture, as we see this is evident with SPAM complaint being suppressed from future emailing, but it would be great to also allow list-unsubscribe (where Gmail algorithms rank these emails more highly with inbox placement) as it would improve our overall sender reputation and email deliverability.

  • Jess Johnson-Shapter
  • Sep 23 2018
  • Shipped
BBIS / Email
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  • David Bourne commented
    27 Aug, 2019 11:43am

    Thank you Blackbaud for listening and delivering. And thank you Jess for raising this in the first place!

  • Jess Johnson-Shapter commented
    27 Aug, 2019 12:24am

    Thanks! We can see that this feature is now live from SP20 onwards. 

  • Admin
    Samantha McGuin commented
    30 Oct, 2018 05:56pm

    Thank you for this idea!  List unsubscribe is being planned for the first half of 2019. We will update this idea when we have a Service Pack planned!