It would be great, when setting merge configurations if we could choose specific demographic settings. For example: If we can choose whether to keep the target or source: Title Suffix Gender Birthdate Religion Ethnicity While our older records have richer overall data, our newer records will have values that are code-table compliant which makes them more attractive to use when merging with older records. It will also help when intentionally creating duplicate records in an effort to over-write conversion "issues"