Surface Package Cost Per Thousand and Net per Donor Marketing Efforts

In Direct Marketing efforts under the segment tab, It will be great to display the Package cost per thousand for each segment for analytical purposes. Also, the ROI is good to show in the Segment tab but we also need Net per Donor or Cost per donor for each segment. It's a basic formula used to show how much money is gain or lost per segment. Formula = (Total Gift Amount - Total Cost) / Responses.

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  • Dec 1 2015
Organization Name (Please enter full organization name) Southern Poverty Law Center
Reported Version 4.0
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