Add Subject line personalisation to Marketing Effort emails

Recent SP updates to BBIS has enabled the ability to add personalisation to the subject line in new templates.

Many customers also utilise the email send function from Marketing effort packages and require the personalisation feature to also be available in emails sent in this way.

Key constituent information such as salutation/first name/nickname/etc should be made available fields in the subject line of emails sent from Marketing efforts as they are in the email body.

  • Rebecca Gardiner
  • Jul 13 2023
  • Reviewed: Voting Open
Blackbaud CRM / Email Marketing
Organization Name (Please enter full organization name) Blackbaud
Reported Version 4.0
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  • Kristi Kolpanen commented
    16 Mar 18:13

    Honestly, it would be nice to expand this and offer more than the standard salutation/first name/etc. Example: we did a squirrel naming appeal for campus, and would like to have the subject line be a variation of: [Informal Individual Salutation], we have a special message for you from [Name of Squirrel - attribute, etc.]

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  • Liz Hackett commented
    July 13, 2023 04:30

    This is a MUST for marketing and if in BBIS, it should also be available for Marketing efforts and Event emails from CRM

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