BBIS - Better Anonymous Email Subscription Management
It would be great to add some additional information to the anonymous email subscription list so we could better manage it. This should include:
- Adding a Name field so email messages can be personalised at a basic level
- Adding Date user subscribed/unsubscribed.
- Adding export list feature - which would allow us to email the list outside of BBIS if needed.
- Enabling the list to be grouped or filtered by subscription list if we have more than one list.
It would also be great to be able to send messages to the anonymous list only from BBIS - and then we could send segmented emails from CRM to the Constituents who are subscribed to the same list. This would mean we don't have to manage 2 subscription lists (one for anonymous and one for constituents). Perhaps at a basic level - adding an exclusion option to Appeal Messages in BBIS would allow us to exclude Constituents if they were already sent the email from a Marketing Effort.
As part of SP16, we released a new Acquisition Form. This form is intended to replace the Anonymous Email Signup functionality within BBIS and allows you to collect anonymous email signups, which will come into a batch to become CRM constituents. Therefore it will remove the anonymous vs constituent barrier present with the previous functionality.