Ensure the KPI’s used to measure the success of an email marketing effort, incorporates the totals from BBIS in the calculations
BBECRM/BBIS: The KPI’s in CRM that are associated with an email marketing effort do not reflect the information in BBIS. For example, if CRM shows that there were 1,000 emails sent but only 900 were processed via BBIS due to additional filters or ...