Dynamic URL Redirect Supporting UTM codes

We need the ability to have 'group redirect (301)' options to redirect traffic for not only singular URLs but rather a group of URLs that share the same path.

A typical use case would be creating a donation page with a URL, and then having variants of this URL (still sharing the same path) due to applying UTM tracking codes for use in metadata for social share or embedding into BBIS messages.

Having group redirect options would also handle issues with third party sites linking back to our donation pages, using the same path but not the same URL as setup in the URL redirects via BBIS admin redirects.

Yes, the import/export tool allows us to upload these URLs for 301 redirect in bulk, however, we cannot anticipate all possible URL combinations and efficiently keep on top of the administration.

https://XXXX/cms/cmsredirectgallery

If we intend a page to be redirected, but there is no URL redirect adequately setup, the main issue is that the end-user audience is exposed to irrelevant content and it may create a frustrating or confusing experience. Additionally, if the supporter makes a donation towards a page that has an inactive appeal, they may fail to be receipted correctly, along with a host of other sytem wide consequences.

  • Jess Johnson-Shapter
  • Feb 2 2021
  • Reviewed: Voting Open
  • Attach files