Tie Event Gift Revenue to a Direct Marketing Effort -- not just an Appeal. (and why can an appeal only be used once? This is contrary to how CRM is designed. In most cases, the Event is not an appeal unto itself.) Our organization has many appeals ongoing...which have multiple marketing efforts, mailings, and yes, EVENTS as part of the overall fundraising effort. It makes no sense that the gifts made through an event registration can't be attributed to a marketing effort within an appeal.