make the opt out number be the number of people who opted out of the email being reviewed

Not a 'count' number that compounds for each send. 

  • Guest
  • Nov 22 2017
  • Reviewed: Voting Open
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  • Guest commented
    December 03, 2019 21:19

    Since the "opt-ous" number on the reports page of a particular email tells the number of recipients scrubbed prior to send (due to a previous opt-out), it would be ideal to also include an "Unsubscribed" number that shows how many recipients unsubscribed via this particular email. Opt-outs and unsubscribes, as defined by Blackbaud, are two different entities. Opt-outs precede the current/particular email. Unsubscribes are a result of the current/particular email.