Make merge fields available in subject line of an email

Recent test proved a significant increase of the opening rate of emails when these are highly personalized, for example with constituents name in the subject line. But you can also think of information about their last gift or support.
  • Jan-Willem Kwinkelenberg
  • Nov 9 2015
  • Reviewed: Voting Open
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  • Nancy Franklin commented
    January 13, 2017 18:35

    This has been requested again in a new Customer Support case - requesting merge fields in the subject line and hyperlink parameters.

  • Wendy Aina commented
    January 19, 2017 18:49

    Yes! Great idea!

  • Rudy Blank commented
    18 Jan 19:07

    Yes, please!  Help us increase engagement!

  • Marc Papier commented
    27 Feb 21:35

    Yes please!