Make merge fields available in subject line of an email

Recent test proved a significant increase of the opening rate of emails when these are highly personalized, for example with constituents name in the subject line. But you can also think of information about their last gift or support.
  • Jan-Willem Kwinkelenberg
  • Nov 9 2015
  • Reviewed: Voting Open
  • Attach files
  • Carly Blyth commented
    3 Nov 02:38pm

    Yes, yes, yes!

  • Mariska Meldrum commented
    15 Jun 11:49pm

    This would be really useful

  • Elizabeth Churchward commented
    10 Jun 12:58am


  • Linda Munoz commented
    29 May 01:44am

    The results seem to speak well of using this new idea, so - yes!

  • Jacquie Scott commented
    23 May 12:43am

    The intro says it all... "significant increase of the opening rate of emails" - bring it on!

  • Emma Griffiths commented
    21 May 04:13am

    Yes, definitely!

  • Raine Dixon commented
    20 May 12:39am

    Yes, needed

  • Jane Edge commented
    19 May 11:17pm

    Definitely needed and thanks in advance!

  • Angela Grogan commented
    15 May 02:46am

    Yes! Great idea!

  • alison dean commented
    15 May 01:26am

    It makes so much sense. Go!

  • Gen Stone commented
    21 Apr 11:48pm


  • Sean Peters commented
    21 Apr 05:45am

    Yes please!

  • Liz Hackett commented
    13 May, 2019 05:35am

    Yes please!

  • Marc Papier commented
    27 Feb, 2019 09:35pm

    Yes please!

  • Rudy Blank commented
    18 Jan, 2019 07:07pm

    Yes, please!  Help us increase engagement!

  • Wendy Aina commented
    19 Jan, 2017 06:49pm

    Yes! Great idea!

  • Nancy Franklin commented
    13 Jan, 2017 06:35pm

    This has been requested again in a new Customer Support case - requesting merge fields in the subject line and hyperlink parameters.

  • +9