Make merge fields available in subject line of an email
Recent test proved a significant increase of the opening rate of emails when these are highly personalized, for example with constituents name in the subject line. But you can also think of information about their last gift or support.
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Jan-Willem Kwinkelenberg
- Nov 9 2015
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Allow merge fields in subject lines
Merged Since the merge fields are image based, there's no way to insert personalization in a subject line. Other email tools offer this functionality.2 Shipped
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We want to add Merge Fields into BBIS subject lines
Merged Our Membership and Fundraising team would really like to customise their email subjects with Merge Fields from the CRM export definition. It has been discussed here: https://community.blackbaud.com/forums/viewtopic/110/29282?post_id=116520#p11652...0 Shipped
Related ideas
HI Sean, No, this is for Email Messages only, as the data for the merge fields pulls from the CRM Constituent record. For Acknowledgements, the constituent may not yet be created in CRM until the Batch is processed.
Hi Nicola, will this work on donation form email acknowledgements in SP33?
We are pleased to announce that subject merge fields are coming in the Service Pack 33 release. Theses will be available for email messages using the Constituent type email list only. Merge fields will be – First Name, Last Name, Nickname, Title, Class Of, City and State.
If any of the merge fields do not have a value, then an alternate subject line text will be utilized.
Please add this functionality!
Please add, this is crucial for fundraising emails!
Yes, please add this functionalilty
Our organization would also like to be able to use this functionality
What's taking so long? Please do this.
Yes, please, This would be really useful
Yes, please include merge fields for all aspects of the email message. That is the sender email, sender name, subject line as well. Whilst we are on the topic of merge fields, we should be heading towards dynamic content such as liquid template language. Thanks, Jess.
Yes, yes, yes!
This would be really useful
yes
The results seem to speak well of using this new idea, so - yes!
The intro says it all... "significant increase of the opening rate of emails" - bring it on!
Yes, definitely!
Yes, needed
Definitely needed and thanks in advance!
Yes! Great idea!
It makes so much sense. Go!